Toshiba Apples
“…followed by Toshiba apples. This is his special recipe-apples gathered from the garden, peeled, chopped, packed into a pyrex dish and cooked in the microwave (a Toshiba) until they are sticky and solid.”
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“You see as Marx said himself, the relations of production are embedded in the machinery of production. Take for example the tractor. In nineteenth century, early tractors were made by the individual craftsman in his workshop. Now they are produced on assembly lines, and at the end of assembly line stands man with stopwatch. He measures the process.”
“To make more efficiency the worker must work harder. Now look at a man who ploughs in the field. He sits alone in cab. He moves levers and the tractor ploughs. He follows the gradient of terrain, he takes account of soil and weather. He believes he is master of the process. But at the end of the field stands another man with stopwatch. He observes the tractor driver, makes note of his lines and turns. So certain time is allotted for the ploughing of a field, and man’s wages fixed accordingly. Now, you see, in this era of computerised numerical control, even the man with stopwatch will be redundant, and stopwatch itself will be incorporated into dashboard equipment.”